Black Hereford Holdings, Inc. is the data controller for the personal data collected in connection with use of BHH Services, if any is collected.
We may collect and hold personal information related to you that is necessary for the purpose of conducting our business, including (without limitation) to deliver products, services or information, improve our services to offer better experience, and to fulfill our regulatory obligations.
We may collect the following personal information related to our users:
Location Information: We collect your location information using geo-location technology. We use your location data to provide information about animal location at the time a photo is taken. Location information is central to the primary function of the Application and Website. Location information may be made available to other Users and to the public.
User profile (Optional): If you wish to use the Application, creating a user profile may be optional. If you have not created a user profile and are only uploading your cattle photos to our database, then photos of cattle along with the geolocation and date/time stamp of when those photos were taken (including associated image files and associated metadata captured with the Application) is the only information we are collecting. If you register for a user account with the Application, we may collect certain information such as your e-mail address, username, and password.
Photos and other User content: We will collect any user content you create, share, or post to the Application or Website, or other BHH Services, which may include photos or other image files and associated metadata captured with the Application, as well as information contained in your optional user account. Please note that other users of the Application may be able to download and extract any images captured on the Application.
Do not include financial account numbers, social security numbers or any other sensitive or confidential information in your submissions to the Application.
We may also collect information that you submit when you contact us for customer support, or otherwise submit information to the Company, including email address, and other information submitted during your use of the Application.
Device and Internet Usage: If you download the Application, we may collect information from your device, including identifiers to help us identify your device’s hardware and operating system. Device information may be accessed using industry standard identifiers such as those approved by your device operating system manufacturer.
Some devices may offer a “Do Not Track” feature. The Application does not respond to “Do Not Track” signals.
Your Right to Object - Please note that you have a right to object to processing of your personal information where that processing is carried out for our legitimate interest.
BHH Services may contain links to other websites. Please be aware that we are not responsible for the privacy practices of these other sites, and we encourage you to review the policies of each site you use. We cannot control the actions of such third parties or be held responsible for their use of any information that you provide directly to them.
We retain your personal information for as long as it is necessary and relevant for our business. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the services and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
We do not sell personal information to third parties for their own business/commercial uses.
All requests to exercise any of the rights explained above should be made using the contact details set out below. Please note that if you request that your personal information be deleted, you may no longer be able to access or use all or certain parts of the Application and/or Website, and/or other BHH Services. We will respond to your request in writing as soon as practicable. We may request proof of identification to verify your request.
Please note that if you do not have a user account, we may have no Personal Information at all that is linked to you.
Once we have received notification that you withdraw your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing which override your interests, rights, and freedoms or for the establishment, exercise or defense of legal claims.
You also have the right to lodge a complaint about the handling of your personal information with an EU data protection authority or other relevant regulator.
California residents may request certain information about our disclosure of personal data during the prior calendar year to third parties for their direct marketing purposes. We do not share your personal data with third parties or corporate affiliates for their direct marketing purposes.
We maintain security standards and procedures designed to prevent unauthorized access to your data by anyone, including our staff. We use commercially reasonable means such as (but not limited to) data encryption, firewalls, and server authentication to protect the security of your personal information. The Company and our staff and any third parties hired to provide support services will be required to observe our privacy standards and to allow us to audit them for compliance. However, no information security defenses are impenetrable, and we cannot guarantee the security of our applications, servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. By using the Websites, Apps, and Company services, you acknowledge that you understand and agree to assume these risks.
The Application and other BHH Services are hosted in the United States. Therefore, personal information collected from you, including via the Application, will be transferred to the United States. Such transfer may not provide a similar level of protection to that provided by countries in foreign jurisdictions. As discussed above, we have a legitimate interest in utilizing service providers in the United States to provide you with the services.
Please do not use the Application or other BHH Services if you do not agree to the transfer and processing of your personal information in the United States or if it is illegal to do so in your home country.
Consistent with the Children's Online Privacy Protection Act (“COPPA”) and the General Data Protection Regulation, the Website and App, and other BHH Services are not intended for use by anyone under the age of 18 (COPPA's minimum protections are for minors 13 years of age or under). Black Hereford Holdings, Inc. does not knowingly collect personal information from children through the App, Website, or other BHH Services.
If you have any questions regarding privacy issues or if you wish to exercise your data rights as described above, contact us for more information. To ensure that we carry out your instructions accurately, to help us continually improve our service and in the interests of security, we may monitor and/or record your correspondence with us.
Black Hereford Holdings, Inc.
719 Walnut St., Kansas City, MO 64106
Contact email: info@CattleTracs.com
Last updated: October 15, 2020